When the PS3 was first announced, Sony intended to trump the 360 and Wii, claiming that its PS3 system was an Ultimate Media Center, and not just a gaming console. This theory was pushed heavily by Sony top boffins at E3 and similar gaming conventions but now, after seeing significant stagnant sales in what should be an ever-growing market of consumers, Sony has said they are going back to marketing the PS3 as a traditional gaming console.
“[The PlayStation3] is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games,” Sony Computer Entertainment’s Sony Chief Executive Kazuo Hirai told the Yomiuri Shimbun newspaper. Hirai also said he wanted to see the PS3 “escape as soon as possible from the red and return to the black in fiscal year 2008.”
The douching-up of the PS3 has been ongoing for a few years now, but gamers are finally starting to see prices come down to a reasonable level. With Sony wanting PS3 to start “afresh” as a console to do gaming on, we may see Sony re-embrace the casual gaming market with further price drops.
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The nature-bullying capitalists at Dubai International Capital have have purchased an undisclosed number of Sony Corp. shares, estimated to be worth approximately $500 million. Dubai’s acquiring a substantial stake in Sony’s pie drove up Sony shares by 4.6 percent ($50.6 USD).
Analysts question the move by the oil-fed barons. “If Dubai Int. knows something about Sony’s plans for 2008, then they know a heck of a lot more than Sony’s own employees,” said Doug Pillates. “With the PS3 diving and Sony’s other products losing out to a substantially competitive market, we can only guess that something big is about to be announced.”
After the news was released, rumors swirled around the Internet about possible products coming in 2008, some individuals stating that a BlackBerry-style device from Sony was on it’s way in and others saying Sony has unannounced plans for their version of a multi-media iPhone/PSP hybrid.
Sony’s latest and greatest attempt to pull the PS3 out of it’s murky money sinkhole has been to get top designer Tom Dixon to design plush and elegant rooms to showcase the PS3 in. The rooms will contain workshops showcasing what the PS3 and PSP can do for you in your living room. Does Sony really think PS3 fans are that stupid that they don’t know how to use their own products? Retarded! This laughable attempt at popularizing the PS3 is one of the poorest marketing campaigns we’ve seen in a long time. Rather than showcasing the system, Sony feels the current lackluster titles of the PS3 would be better set off by being accompanied with soft leather sofas, pretentious cocktail bars and gentle piano music playing in the background.
“PlayStation and award winning designer Tom Dixon, with the help of some fresh new design talent along the way, created 3ROOMS to be your space as much as ours. It’s a modern East End apartment with a twist; here we host the most intimate of house parties for friends.”
“This innovative and inspiring space in East London is a much-needed place where creativity and technology coexist to form some great events. Versatile in design and rich in style, 3ROOMS is a place to communicate, relax and surround your self with the latest technology and wax lyrical about digital and its place in the real world.”
This sounds more like something you’d see at a pompous Apple media event.
Video Game Nerd and Wedbush Morgan Securities analyst Michael Pachter is predicting the video game market to show incredible sales numbers this year — more specifically a 50 percent increase over last year. The boffin’s forecasted sales for 2007 are $555 million USD compared to $369 million USD last year.
Gamers this year have sucked on the teets of titles such as Guitar Hero III, Halo 3, and Call of Duty 4. The milk money that flowed out of Guitar Hero III’s swollen breast accounted for over $100 million USD in sales.
Pachter also predicts that the Wii will continue to lead the market in hardware sales, stating Wii will stand at 450,000, PS3 at 125,000 and the 360 at 325,000.
Basically, Guitar Hero III + Halo 3 = huge e-boner.
This guy actually used a Blu-Ray laser from a Playstation 3 in a Star Trek Phaser. Awesome!
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eMarketer has put together a sales chart, detailing the total system sales from the start of 2007 until September. A little while back, we heard reports that the Wii was gaining inches on the 360 and then all of a sudden, there were reports that the Wii had taken the lead in the console market. This time, it looks like the 360 is still in the lead but awaiting a swift pummeling from the Wii as it gains numbers dramatically (typically over 100,000 units more than the 360 per month).
Now, if we can only get a Castlevania game for the Wii, we’d be all set.
Some hard-core PS3 fan has conjured up a top 10 list of reasons to buy a PS3 this year at Christmas instead of an Xbox 360 or Wii. The list is pretty ridiculous and good for a laugh or two.
- PS3 GOING TO GET MUCH CHEAPER AS TIME PASSES.
- FULLY UTILISING THE XBOX 360 IS MORE EXPENSIVE THAN THE PS3.
- XBOX 360 HAS A HIGH RATE OF FALIURE , VERY UNRELIABLE.
- EVERY EXCLUSIVE ON THE XBOX 360 WILL BE ON THE PC AT SOME POINT.
- THE XBOX 360 IS FAILING IN JAPAN TERRIBLY.
- HD DVD LIKELY TO LOOSE OUT TO BLUE-RAY.
- HD-DVD PIRACY WILL COST MICROSOFT HUNDREDS OF MILLIONS.
- PS2 INSTALL BASE OF 120 MILL, RACE FAR FROM OVER.
- DVD IS ARGUED TO BE A FUTILE FORMAT.
- XBOX 720 POSSIBILITY.
Click the source to view the full explanation behind each point in the list.
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In preparation for the release of the Quake Wars Demo today, the boys at PlanetWolf have posted a quick-step guide that basically breaks down a lot of the terms, tactics, and data that Quake Wars introduces. The community is expecting a lot of BF2/1942 and Wolfenstein players to be making the switch over to Quake Wars, so this guide will help gamers make the transition as swiftly as possible.
Joe Perry, Aerosmith’s lead guitarist said in an Interview that the band has been working with Activision on the Guitar Hero 4 project. “I don’t know much about the technical part of it but artistically we’re working hand-in-hand,” said Perry.
Ironically, Activision is fully denying the account, claiming his comments are a rumor. Ok, Activision, whatever you say.
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