On Wednesday, Oct 10, Sony will be lowering PS3 prices once again. Basically Sony front-man Ray Maguire claims that in a rare turn of events, Sony has decided to start listening to it’s customers: “We’ve been listening to our consumers over the last few months, to find out what they feel about PlayStation 3 and some of the barriers to getting into the next level of gaming. Quite clearly, although there has been a massive uptake in PlayStation 3, there is a bigger swell of opinion underneath which says: “I really want to get into PlayStation 3 but it’s just too expensive.” With that in mind, we went back and had a look at how we could get that entry-level price down,” he said.Source